Moveably
From a high school idea to an international logistics platform.
Where it all started.
Moveably started in high school, as a project for Junior Achievement, a program that teaches students how to build and run a real company. The idea was simple but real: connect small carriers with companies that need logistics support.
What started as a school assignment quickly became something none of us could stop thinking about. It was our first taste of what it means to actually build something from scratch, and it changed everything.
10 high school people. One mission.
We didn't do this alone. We built a team of 10 high school students with clearly defined roles, pitch leads, marketing, operations, finance, and business development. Everyone had a lane.
We wrote the pitch, designed the marketing materials, and even organized a humanitarian initiative as part of our company program. We ran a charity drive across schools and the city, and organized a humanitarian concert where students from our music school performed , singers, guitarists, the whole thing.
At the end, we donated everything we collected to the Center for Child Development in Mladenovac. It wasn't just a startup project. It was a full experience in what it means to lead, organize, and care about impact.
First place. Then Tallinn.
In 2022 we competed at the Junior Achievement national competition and won, Company of the Year, Serbia. It was the moment everything clicked. The work, the team, the late nights, it all meant something.
From there, we represented Serbia at the JA European competition in Tallinn, Estonia. Standing on that stage with companies from across Europe, pitching something we built ourselves, was the kind of experience that permanently raises your standard for what's possible.
Registered. Funded. Real.
In 2023, Moveably was officially registered as a company, Moveably d.o.o.The same year, we won a $25,000 grant through the StarTech program.
That wasn't just money. It was proof. External validation that the problem we were solving was real, that the market existed, and that we were the right people to build it. Everything we had done in high school suddenly had a foundation to stand on.
Syracuse. Goldman Sachs. Demo Day.
Through the BOLD Fellowship for Entrepreneurship, I spent three weeks in the United States, two of them at Syracuse University. Those two weeks were some of the most intense and formative of my life.
I was developing and pivoting Moveably in real time, connecting with actual US carriers and logistics experts, and finding a mentor who understood both business development and the logistics industry at a level I hadn't encountered before. I pitched at the university and placed 2nd.
Then we pitched at Goldman Sachs. There's something that happens to you when you stand in a room like that and present something you built from nothing. No ceiling feels too high after that.
When I came back to Belgrade, we won 1st place at Demo Day, closing the full circle of everything that journey had been.
Read the full US Experience
The logo, then and now.
From the first sketch we made in high school to the identity Moveably carries today.
A few moments from the journey.
The most valuable education we've had.
Everything we know about building a business came from Moveably. How to set up a structure. How to lead a team. How to sell. How to pitch. How to handle rejection and keep going. How to take an idea from a notebook and turn it into something real people engage with.
Moveably taught us the first foundations, and those foundations are inside everything we've built since. It's not just a product. It's where we became founders.
Still building. Still moving.
Moveably is continuing to develop. The vision, connecting small carriers with companies that need them, is still the core. The market, the product, and the team keep evolving.