Hi, I'm Andjela - a 23-year-old startup founder from Belgrade.
I build products and ship them through Prodigi, my development studio focused on one thing: putting technology to work for your business, so you don't have to do it manually.
We map your business, find where technology can replace manual work, and build the voice and execution layer that runs it - designed for small and medium businesses.
I also work directly with founders and early-stage startups. If you're building something, let's talk.Book a call
What I've built
Prodigi
AI Development Studio. Turning no-code MVPs into production-ready systems.
Moveably
Logistics platform connecting small carriers with 3PL companies.
MotoTrack
E-service book meets mechanic marketplace. Born from everything learned building Moveably, MotoTrack is an internal SaaS tool for moto service centers, expanding to car and truck servicing. Not a basic maintenance tracker, we connect mechanics with vehicle owners, digitize the service history, and create a real bridge between service providers and clients.
OrderIT
A QR code ordering system for restaurants, cafes, and hotels. As digitalization grows, businesses that upgrade their service through digital tools gain scalability. We don't replace workers, we elevate their execution and service quality. We build software that helps you grow. Live with a working client.
Case Studies
Empower IT by Manpower Group
Challenge
How to motivate employees across departments to socialize and remove the awkwardness of cross-team interaction.
Solution
An app that makes it easy to organize coffee breaks at work. You can send break invitations to people from other departments, always have company, and remove the social barrier of approaching someone new. Designed to help employees across sectors meet, connect, and feel less isolated at work.
Heineken Case Study
Challenge
Heineken presented a specific campaign challenge requiring a creative brand solution.
Solution
We developed "Heineken Oaza" a concept and campaign built around the brand's identity and target audience.
MPC Renovation
Challenge
Develop a loyalty solution for MPC Properties' shopping centers, Ušće, Ada Mall and their most valuable properties.
Solution
A loyalty platform that rewards engagement, drives repeat visits, and creates personalized experiences tied to the shopping center ecosystem.
Let's Build Your
Startup.
I help early-stage startups take their first steps, validate their ideas, and connect with the right people in the ecosystem. Whether you're pre-MVP or looking to find your first users - let's talk.
Weekday mornings until 14:00 · In-person in Belgrade
No pitch, no pressure. We map your biggest bottleneck and I tell you exactly where I can help - and where you should look elsewhere.
Cut through the noise and figure out what to build first - and what to skip.
Connect with the right people in the startup world - accelerators, angels, and early customers.
Awards &
Milestones.
Competitions, fellowships, and company milestones, 2021 to 2026.
Experience
Co-Founder & CEO
Moveably d.o.o.
Building and leading multiple products under one company umbrella.
Partnership Manager
JA Alumni Club Serbia
Board member of the alumni network. Building partnerships and collaborations for young entrepreneurs. Connecting startups and founders with the right people in the ecosystem.
Startup Mentor and Partner
YouTology Hub
Mentoring program participants and developing solutions for program winners. Strategic partnership with Prodigi.
Customer Sales Representative
AAA Freight Global
Cold outreach and lead generation. Email communication and industry research. Preparation of sales scripts and materials.
Software Implementation Specialist
AAA Lease
Sourcing and evaluating vendors to find the right software fit for the business. Mapping the as-is process and identifying areas for improvement. Leading software implementation and data migration. Training employees on the new system.
I'm a software engineering student at the University of Belgrade, and I've been building products and companies since high school. I've competed internationally, won grants, and shipped real products with real users - all before graduating.
€25,000 Grant
Moveably, StarTech Program
#1 in Serbia
Junior Achievement, Company of the Year
Syracuse & NYC
BOLD Fellowship, USA
4+ Active Products
Prodigi, Moveably, OrderIT & more
